With the b'mine hotels and the unique selling point ‘CarLift’, we already had a high level of local and national recognition. What we lacked, however, was additional international reach. We were looking for a partner who understood our unique brand. And give us the opportunity to become part of an international hotel collection without having to give up our own identity.
The partnership with BWH Hotels offers numerous advantages. The most important ones for me: High international reach and global awareness, the comprehensive regional and international marketing and distribution offering tailored to different target groups. The international media presence and the WorldHotels Rewards program, the competitiveness of the hotel through access to extensive resources and training programs.
Matthias Beinlich | Managing Director
b’mine Hotels GmbH