WorldHotels™ is a global brand of independent luxury and lifestyle hotels, founded by hoteliers with a shared commitment to exceptional hospitality. With more than 160 hotels and resorts in key destinations worldwide, the brand delivers enriching experiences that connect people, cultures, and places.
Organized into four distinct collections, WorldHotels offers curated options for today’s modern traveler—ranging from iconic landmarks to unexpected discoveries. Each property reflects the character of its location while meeting high international standards of quality and service.
As the brand continues to grow, WorldHotels is expanding its offerings to include experiential outdoor stays, Full Licensed Hotels, and WorldHotels Branded Residences—extending the ways guests connect with the WorldHotels experience around the world.
WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today’s discerning traveler. The collections include: WorldHotels™ Luxury, WorldHotels™ Elite, WorldHotels™ Crafted and WorldHotels™ Distinctive.
These four guiding principles shape the WorldHotels experience—from check-in to check-out, and every moment in between.
With more than 50 years of service behind us, our heritage of hospitality runs deep. You’ll notice it in the warm greetings from associates who already feel like friends; design and decor that amplify the region’s natural beauty; and guestrooms furnished with the finest amenities.


We believe that luxury is in the eye of the beholder.
For some, it enriches their soul through a day at the spa, while others find it in cultural experiences that broaden the mind. Whatever your vision of luxury looks like, we’re here to bring it to life.
Whether you’re looking for seamless digital connections, to connect with colleagues or industry professionals, we believe the business traveler should be treated as luxuriously as the leisure traveler. Through our hotels’ alluring ambiance and amenities, guests begin their day inspired and rejuvenated.


We are committed to caring for Earth, People and our Communities. Our hotels celebrate individuality and diversity and are investing in renewable energy and working collectively to protect our environment for generations to come.
A World 50+ Years In The Making
In 1970, the Frankfurt-based, family-owned Steigenberger Hotel Group launched a reservation system to help independent luxury hotels in Europe and North America compete in a growing global market. That initiative became Steigenberger Reservation Service—later known as SRS Hotels—and quickly established itself as a key player in the international hospitality industry.
Over the decades, the company evolved with the times, advancing its technology, expanding its portfolio, and eventually rebranding as WorldHotels. In 2019, WorldHotels became part of BWH Hotels, a leading global hospitality group. This marked a new chapter in its growth, providing even greater reach while preserving its distinctive identity.
Throughout more than 50 years of change, WorldHotels has remained true to its mission: to connect travelers with independent hotels of luxury, character, and distinction.
World Hotels GmbH
Main Airport Center
Unterschweinstiege 2-14
60549 Frankfurt am Main, Germany
e-mail: contact@worldhotels.com
Managing Director: Wytze van den Berg, Mark Straszynski, Ronald Pohl
Parent organization: BWHTM Hotels is a leading global hospitality enterprise comprised of three hotel companies including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide. With 18 unique brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market as each brand offers its own personality and style.
Headquarters Address:
BWH Hotels
6201 N. 24th Parkway
Phoenix, AZ 85016
