SMS Messaging Terms of Use

By participating in Best Western’s alerts, you are agreeing to receive autodialed marketing messages from Best Western at the mobile number that has been provided at opt-in. Messaging frequency will vary. Consent is not required as a condition of purchase. Message and data rates may apply. If you would like to be removed from the Best Western’s text list, then you must text STOP to 94484 to opt-out. You may opt out of receiving marketing messages from Best Western at any time. After texting STOP to 94484 you will receive one additional message confirming that your request has been processed. Text HELP to 94484 for help or contact customer care at bestwestern.com/en_US/customer-service.html.

In the event that you change or deactivate your mobile number it is your responsibility to notify Best Western at vibes.com/help to have your number removed. Best Western is not liable for delayed or undelivered messages.

Additionally, Best Western reserves the right to alter message frequency at any time. We may change the frequency of texts that you receive under this program. We will notify you via text if we change the frequency and provide you with the opportunity to opt out.

View our privacy policy by visiting: bestwestern.com/en_US/legal/privacy-policy.html

Arbitration and Class Action Waiver

Please read this carefully. It affects your rights.

Any dispute or claim relating in any way to Best Western’s program and your use of the program will be resolved by binding arbitration, rather than court.

This agreement to arbitrate is intended to be broadly interpreted, and expressly includes claims brought under the Telephone Consumer Protection Act, 47 U.S.C. § 227 et seq., or any other statute, regulation, or legal or equitable theory. You and Best Western hereby agree that the Federal Arbitration Act, 9 U.S.C. 1, et seq. (“FAA”) applies to this agreement to arbitrate, and governs all questions of whether a dispute is subject to arbitration. Unless you and we agree otherwise in writing, arbitration shall be administered by the American Arbitration Association’s Consumer Arbitration Rules in effect at the time of filing of the arbitration (the “AAA’s Rules”). However, just as a court would, the arbitrator or arbitrators must honor the terms and limitations in this Agreement, and can award damages and relief (including any attorneys’ fees) authorized by law and/or the AAA’s Rules. The arbitration decision and award is final and binding, with some exceptions under the FAA, and judgment on the award may be entered in any court of competent jurisdiction. YOU AGREE THAT YOU AND BEST WESTERN ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY AND THE RIGHT TO PARTICIPATE IN ANY CLASS, REPRESENTATIVE, OR COLLECTIVE PROCEEDING.

THIS AGREEMENT DOES NOT ALLOW FOR CLASS ARBITRATIONS EVEN IF THE PROCEDURES OR RULES OF THE AAA WOULD. RATHER, YOU AND WE ARE ONLY ENTITLED TO PURSUE ARBITRATION ON AN INDIVIDUAL, BILATERAL BASIS. FURTHER, AND UNLESS YOU AND [BRAND] AGREE OTHERWISE IN WRITING, THE ARBITRATOR(S) MAY NOT CONSOLIDATE MORE THAN ONE INDIVIDUAL PARTY’S CLAIMS WITH ANY OTHER PARTY’S CLAIMS, AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A REPRESENTATIVE OR COLLECTIVE PROCEEDING.

You and Best Western are each responsible for our respective costs relating to counsel, experts, and witnesses, as well as any other costs relating to the arbitration. Best Western, however, will pay for the arbitration administrative or filing fees, including the arbitrator and/or other AAA case management fees, for any claim seeking $75,000 or less, unless the claim is determined by the arbitrator to be frivolous. Otherwise, the AAA’s Rules regarding costs and payment apply.

This agreement to arbitrate does not preclude you from bringing issues to the attention of federal, state, or local agencies. Such agencies can, if the law allows, seek relief against us on your behalf.

If any term of this Section (Arbitration and Class Action Waiver) is to any extent illegal, otherwise invalid, or incapable of being enforced, such term shall be excluded to the extent of such invalidity or unenforceability; all other terms hereof shall remain in full force and effect; and, to the extent permitted and possible, the invalid or unenforceable term shall be deemed replaced by a term that is valid and enforceable and that comes closest to expressing the intention of such invalid or unenforceable term. If application of this Severability provision should materially and adversely affect the economic substance of the transactions contemplated hereby, the Party adversely impacted shall be entitled to compensation for such adverse impact, provided the reason for the invalidity or unenforceability of a term is not due to serious misconduct by the Party seeking such compensation.

Changes to Additional Contract Terms

Limitation of Liability

Except where prohibited by law, in no event shall Best Western be liable for any special, indirect, or consequential damages or any damages whatsoever, including loss of profits or data, whether in an action in contract or tort, arising out of the use or performance of the program, or the performance or non-performance by Best Western or any third-party providers of products or services related to this program. This limitation of liability shall apply regardless of whether the claim asserted is based on contract, negligence, or any other theory of recovery, even if Best Western has been advised of the possibility of such damages.

Applicable Law

Unless prohibited by the laws of your jurisdiction, any controversy or claim arising out of or relating to these Terms of Use or relating to the use of the program shall by governed by the laws of the State of Arizona, United States of America, exclusive of the choice of law rules thereof, and shall be resolved in a state or federal court in Arizona.

Merger/Waiver/Severability

These Terms of Use constitute the entire agreement of the parties with respect to the subject matter hereof and supersede all prior oral and written agreements. No failure or delay on the part of Best Western in exercising any right or remedy hereunder or enforcing the terms and conditions of these Terms of Use will operate as a waiver thereof. If any part or provision of these Terms of Use is found to be invalid, unenforceable, or void, then the remaining portion shall remain in full force and effect. Headings are for convenience only and not for use in interpretation of these Terms of Use

Changes to Terms

These Terms of Use are subject to change at any time without notice.