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Inspire Your Journey in Northern California

Natural Bridges beach in north coast CA

Spectacular natural beauty. Exhilarating cities and enchanting small towns. The freshest foods and the finest wines. Indulge your wanderlust with endless adventures in this larger-than-life destination.From snow-capped mountains to an immense coastline, discover an unparalleled playground for dreamers and explorers. This utopian landscape has always attracted nonconformists and hedonists, and you’ll feel a free-spirited vibe bouncing between the giant trees and wild-hearted beaches. Embrace Northern California’s live-and-let-live ethos and relax in a show-stopping vacation wonderland.

Immerse yourself in epic wilderness and savor moments of awe and delight. Be amazed at the tallest trees on the planet in Redwood National Park. See stunning waterfalls at Yosemite and a real volcano at Lassen Volcanic Park. 

Mind-Blowing Mother Nature
Feel mesmerized by the turquoise-blue waters of Lake Tahoe and the soaring peaks of the Sierra Nevadas. Venture to vast canyons and idyllic beaches. Travel the high-drama coastline of Big Sur and stumble upon secret coves shrouded in ocean fog.

Cosmopolitan Culture and Unique Towns
Vibrant big cities and little towns reveal Northern California’s captivating diversity. San Francisco’s grand-dame Victorians, eccentric neighborhoods, and electrifying energy are an intoxicating mix. The city’s world-class culture and one-of-a-kind appeal infuse the entire Bay Area, stretching down to high-tech San Jose and the Silicon Valley. Dynamic coastal enclaves range from elegant (Santa Barbara) to artsy (Eureka) to boho (Santa Cruz). Wander between mountain hideaways, historic ghost towns, and Gold Rush hotspots.

Farm-to-Fork Food and Wow-Worthy Wine
Eating and drinking well is a way of life on the West Coast. Fresh crabs are plucked from the sea and artisanal cheeses are crafted by hand. Countless vineyards in Napa Valley and Sonoma produce some of the world’s best wines. Green fields grow everything from carrots and spinach ruby red strawberries. Roadside stands overflow with shiny plums and peaches picked hours before. Inspired by this rich agricultural bounty, chefs have created the country’s most exciting food scene. Sample the freshest flavors at cutting-edge gastropubs, ethnic bistros, and chilled-out organic cafes.

Explore the Travel Regions in Northern California

Things to Do in Northern California

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Discover Best Western Hotels in California

With over 200 Best Western locations in California ~ you're bound to find something new where you're headed.