Patel to represent interests of hotel owners in Illinois, Indiana, Michigan, Iowa, Kentucky, Minnesota and Wisconsin, as well as Ontario, Canada 

Phoenix, Arizona (December 15, 2021) – Best Western Hotels & Resorts announced today that it has appointed Viral (Victor) Patel to its Board of Directors. Patel brings over two decades of hospitality experience and has been a member of Best Western Hotels & Resorts for more than 20 years. He has served in various leadership roles with Best Western Hotels & Resorts, including as a governor and as the chair of the Best Western Kentucky marketing co-op, where he liaised between the brand and hoteliers and led strategic input and direction on regional marketing efforts. Patel is currently the owner and operator of the Best Western Corbin Inn in Corbin, Kentucky.

“Mr. Patel will bring extensive brand and hospitality experience to our Board,” said Larry Cuculic, President and Chief Executive Officer, Best Western Hotels & Resorts. “He has the respect of his peers, and we’re privileged to welcome him to the Board of Directors. We look forward to his leadership as he takes on this new role within the organization.”

In addition to Patel’s various roles with Best Western Hotels & Resorts, he has also held a number of leadership positions at the national and local levels. Currently, Patel is the Chairman of the Board for the Corbin Tourism & Convention Commission in his hometown of Corbin, Kentucky and was the first hotelier to serve as Chairman of the Board for the Kentucky Travel Industry Association. Additionally, he has held leadership roles with the Chamber of Commerce and served as an ambassador for the Asian American Hotel Owners Association.

“I am honored and excited to be appointed to the Board of Directors for Best Western Hotels & Resorts. I’ve witnessed tremendous growth within our brand over the years and am excited to join my fellow Board members as we move forward under Larry’s leadership,” said Patel. “Service is extremely important to me, and I feel grateful to have served my colleagues and community in a variety of roles over the years. I look forward to this new set of responsibilities and am fully committed to serving our hoteliers across the Midwest and parts of Canada and our hoteliers at large.”

In addition to his passion for Best Western Hotels & Resorts, Patel is equally dedicated to community. He remains actively engaged in his local Hindu temple and is a contributing member of the Indian Cultural Society in Lexington, Kentucky. Patel was raised in India and has lived in the United States for more than 30 years. His lifelong hospitality career began at a motel in Baltimore, Maryland, before recognizing his dream of hotel ownership.

Patel will play an integral role for Best Western Hotels & Resorts as the company continues to grow in the new year. 

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit,, and

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.