Best Western® Hotels & Resorts’ Loyalty Program Recognized for Delivering Superior Value to its Guests


Phoenix, Arizona (November 4, 2021) Best Western Hotels & Resorts (BWHR) announced today that its award-winning loyalty program, Best Western Rewards® (BWR®), has been recognized with three 2021 Loyalty360 awards across the categories of Creative Campaign, Employee Engagement & Impact, and the prestigious Loyalty360 360 Degree Platinum award. These accolades further solidify BWR’s position as a top loyalty program choice for travelers.

“It is an honor to be recognized by Loyalty360 for our commitment to delivering rich promotions to our loyalty members through BWR,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR. “These accolades confirm that our valuable promotions and perks are enhancing the travel experience for our loyalty members – as travel continues to rebound, we remain committed to taking care of our guests around the world.”

BWR recently rebranded its tagline to “Because We Care About Rewarding You” to underscore how its perks are driven by BWHR’s foundational commitment of caring for guests. In 2020, BWHR was the first in the industry to extend loyalty status to its BWR members at the onslaught of the pandemic; and in 2021, the company cut its Elite Status eligibility qualifications in half to make it easier for travelers to earn loyalty status. Also inspired by the brand’s caring spirit, BWHR launched an industry-leading cleaning program, We Care CleanSM, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western branded hotels across North America.

Today’s BWHR is a vibrant hospitality company with 18 distinct brand offerings across every market segment from economy to luxury. In recent years, the company has revitalized its properties across North America as owners invested a staggering $2 billion in property improvements and renovations. BWHR’s commitment to innovation and improvement has enabled the company to achieve record RevPAR Index, unrivaled industry recognition and unprecedented guest satisfaction.

For more information on BWR or to sign up, please visit 


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit,, and

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.