Best Western® Hotels & Resorts’ Best Western Premier Takes #2 Spot in J.D. Power 2021 North America Hotel Guest Satisfaction Study 


Phoenix, Arizona (July 14, 2021) – Best Western Hotels & Resorts (BWHR) celebrates its continued dedication to guest satisfaction, announcing today Best Western Premier has been named #2 in the upscale segment in the J.D. Power 2021 North America Hotel Guest Satisfaction index Study.

Best Western Premier is one of BWHR’s most exclusive offerings, which brings a notably refined and elegant travel experience to today’s discerning travelers. The upscale brand was introduced in North America in 2011 after 8 years of successful growth in Europe and Asia. Today, Best Western Premier hotels are setting a higher standard for travelers with stylish designs, attention to detail and personalized service.

“Our Best Western Premier properties are truly exceptional, and this achievement demonstrates the bright future ahead of this very special brand,” said David Kong, President and Chief Executive Officer for BWHR. “Caring for our guests is at the core of Best Western’s DNA and our commitment to delivering super guest experiences has never wavered, even in the face of the tremendous hardships our brand and hoteliers have endured over the last 16 months. This award is a testament to the hard work our hotel owners invest at their properties each and every day on behalf our guests.”

The brand has experienced tremendous growth boasting 130 active properties globally and an additional 38 in the global pipeline. The North American footprint continues to grow significantly with 50 active and 19 pipeline hotels in the region. Located in highly desirable travel destinations, Best Western Premier hotels can be found in cities such as New York, NY; Paris, France; Miami, FL; Barcelona, Spain; Calgary, Alberta; Rio De Janeiro, Brazil; Bangkok, Thailand and at the Grand Canyon, AZ.

“Best Western Premier truly exemplifies what today’s Best Western has to offer travelers and developers,” said Ron Pohl, Senior Vice President and Chief Operations Officer of Best Western Hotels & Resorts. “Beyond the exceptional offerings and remarkable growth, it is the commitment of our hotel owners who are driving the success of Best Western Premier as an industry leading brand.”

Best Western Premier is an example of BWHR’s commitment to listening to guest feedback and using it to steer and implement change across each of its brands. In doing so, BWHR has driven improvements across all properties in areas like cleanliness of rooms, a caring staff attitude and working order of room amenities. BWHR continues to celebrate the valued guests who have been with the brand throughout its evolution, and will continue solidifying its position as a go-to travel solution for guests across all segments from economy to luxury.

For more information on Best Western Hotels & Resorts, please visit            

For more information about the J.D. Power 2021 North America Hotel Guest Satisfaction Study, please visit


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit,, and

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.


About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

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