Stylish and Modern Boutique Brand Plants Roots in Denver’s River North Art District (RiNo)


Phoenix, Arizona (September 11, 2020) – Best Western Hotels & Resorts® announced today that the construction of its highly-anticipated Vīb property in Denver, Colorado is officially underway. Located at 3560 Brighton Boulevard in the River North (RiNo) Art District, Vīb Denver will have 140 rooms and be an optimal spot for travelers looking to explore the newly industrialized area.

Vīb Denver will boast the modern amenities and energetic environment today’s travelers have come to expect from the brand, as well as unique design elements that compliment Denver and the RiNo district’s local flare. The hotel’s 365 degree rooftop bar and eatery will provide guests with stunning views of the Rocky Mountains and Denver’s growing skyline, and local art will adorn both the exterior and interior walls to highlight the area’s flourishing art scene. The hotel will also include 2,000 square feet of conference space, a state-of-the-art fitness center offering interactive workouts, and a lobby Grab N Go café that will transition to a great spot for Happy Hour.

“We’re excited for Vīb to become a part of the River North Art District community in Denver, an area that celebrates creativity and ingenuity,” said Brad LeBlanc, Senior Vice President and Chief Development Officer for Best Western Hotels & Resorts. “Our distinctive Vīb brand will compliment and fit in with Denver’s thriving and lively presence.”

With customization and individualism in mind, each Vīb hotel highlights local sites and local flare through media walls that electrify artistic expression. Each hotel boasts open spaces with versatile furniture that creates flexibility for diverse business and social events. Vīb prides itself on being the place where travelers can be themselves at work or play.

“We cannot wait to bring the Vīb property to Denver residents and travelers,” said Jennifer Gipfert, Owner of TWC Management, LLC. “From the hotel’s tech-centric design to the unparalleled service guests will receive, Vīb Denver is an experience that travelers will not forget and continue to come back to.”

Set to open in Q4 of 2021, Vīb Denver will be one of 17 properties in the North America pipeline, with locations already in Springfield, Missouri, Bangkok, Thailand and Antalya, Turkey.

For more information on the Vīb brand, please visit bestwesterndevelopers.com and Vib.bestwestern.com.


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit bestwestern.com, bestwesterndevelopers.com, worldhotels.com and surestay.com. 

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.