Best Western Highest Ranked by Customers for
Breakfast in Food and Beverage

J.D. Power’s 2017 Guest Survey Gives Top Breakfast Ranking to Best Western

Phoenix, Ariz. (October 19, 2017) – Best Western® Hotels & Resorts is honored that customers have given the top spot to Best Western’s complimentary breakfast program in the category of food and beverage for midscale, according to J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study. Complimentary breakfast is one of the most sought after amenities for hotel guests, and Best Western’s new breakfast offerings appear to be giving today’s travelers exactly what they need.

As part of the brand’s recent transformation, Best Western Hotels & Resorts introduced a new “Build Your Own Breakfast” program to all North American properties.  Guests enjoy a variety of products and healthy, customizable options including gluten-free, non-dairy and Grab & Go. In the study conducted by J.D. Power, Best Western properties outranked their competitors - receiving high marks for the variety of food choices given to guests, food quality, as well as friendliness of staff.

“After analyzing more than 1.5 million guest surveys, we learned that we had an opportunity to enhance the guest experience at breakfast and better understand the impact it has on guest choice and satisfaction. We’re thrilled that our ‘Build Your Own Breakfast’ program has received the top ranking compared to our competitors,” said Ron Pohl, Chief Operations Officer and Senior Vice President for Best Western Hotels & Resorts. “We know that providing a free, healthy, customizable breakfast for our guests is important, and ultimately impacts where they choose to stay. Apparently our breakfast program is hitting the spot.”

Reservations may be booked online at or by calling Best Western’s 24-hour, toll-free reservations number 1(800) WESTERN.

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100 hotels in more than 100 countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.