Home > About > Leadership Team > Mike Merchant

Mike Merchant
Board Director

Mike Merchant, Board Director

Mike Merchant was elected to the Best Western® Hotels & Resorts Board of Directors in 2021 to represent the interests of hotel owners in California, Nevada and Hawaii. He also previously served as a governor, a key leadership role within the brand.

Mr. Merchant is President and CEO of Merchant Valley Corporation, which owns and operates multiple hotels throughout California. Since 2000, he and his wife have developed, owned and operated four Best Western hotels including: the Best Western Big Country Inn in Coalinga, California; the Best Western Apricot Inn in Firebaugh, California; the Best Western Colonial Inn in Selma, California; and the Best Western Plus Coalinga Inn & Suites in Coalinga, California – a recipient of the prestigious Best Western M.K. Guertin Award, an award designated to the highest performing properties with the brand.

Mr. Merchant brings significant industry experience to his role on the Board of Directors. In addition to his more than 30 years of hospitality experience, he is a seasoned veteran in commercial real estate and is actively involved in the development and management of commercial shopping centers in Illinois, South Carolina, North Dakota and Louisiana.

Mr. Merchant is an active member of his local community, dedicating his time and knowledge to organizations helping the underserved in developing countries. Additionally, he enjoys serving as a mentor to young entrepreneurs and fostering new ideas on topics such as: how to start a small business, obtain financing from financial institutions and helping first-home buyers realize their dream of home ownership.

Mr. Merchant has been married to his wife, Amy, for 31 years, and they are the proud parents of three grown children that live between New York and San Francisco.