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Jay Pricher 
Senior Vice President, General Counsel 

Jay Pricher

As Senior Vice President and General Counsel for Best Western® Hotels & Resorts, Jay provides counsel, leadership and guidance on all legal issues relating to Best Western's global corporate environment and membership. He is also responsible for setting and managing strategic direction for the organization as a member of the executive team, and for providing guidance on corporate legal issues, to include board and governance matters.

Additionally, Jay provides advice and assistance to the Board of Directors and to Best Western’s membership regarding Best Western’s regulatory documents, and membership rights, duties and obligations. 

In his role as General Counsel, Jay oversees the legal department, public relations and communications, and affiliation management.

Before joining Best Western, Jay was Vice President and Associate General Counsel for a real estate focused private equity firm.

Jay received his Bachelor of Arts degree in Legal Studies and Politics from the University of California, Santa Cruz and his Juris Doctor degree from the University of California, Hastings College of the Law.  He also earned a Master of Business Administration from the W.P. Carey School of Business at Arizona State University, with an emphasis on International Finance.