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Awards and Accolades

It is a testament to Best Western's commitment to excellence in providing quality and service to both customers and travel partners that the brand continues to receive more industry accolades than any other brand.


Leader in Business Travel

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Top Ranked By Business Travel News
Best Western® and Best Western Plus® have been selected by the readers of Business Travel News (BTN) as the No. 1 Midscale Hotel Brand and No. 2 Upper Midscale Hotel Brand respectively in BTN’s 2020 Hotel Brand Survey.

Commitment to Quality and Service

AAA Partner of the Yearl

Lodging Partner of the Year, 13th Time

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Adrian Award Recipient
Best Western received a record 75 Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), continuing its reign as a leader among its competitors.

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Travel Weekly Magellan Award Recipient
Best Western received 50 Travel Weekly Magellan Awards, a recognition that honors the best in travel and salutes outstanding travel professionals.

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Tripadvisor Travelers’ Choice Awards
In 2020, a total of 2,037 hotels globally across brand portfolios received a Tripadvisor Travelers' Choice Award.

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Fast Company Award

In 2018, Fast Company honored Best Western® Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category.


Award Winning Guest Loyalty Program

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Top Guest Loyalty Program
Loyalty360 Awards