Awards and Accolades
It is a testament to Best Western's commitment to excellence in providing quality and service to both customers and travel partners that the brand continues to receive more industry accolades than any other brand.
Guest Satisfaction
Ranked #1 by J.D. Power Two Years in a Row
SureStay Hotel Group® has been #1 ranked in the Economy segment in the J.D. Power's 2021 North America Hotel Guest Satisfaction Study. This marks the second year in a row SureStay Hotel Group has received the #1 ranking.
For J.D. Power 2021 award information, visit jdpower.com/awards.
Ranked #2 by J.D. Power
Best Western Premier® was ranked number two in the Upscale segment in the J.D. Power 2021 North America Hotel Guest Satisfaction Study.
For J.D. Power 2021 award information, visit jdpower.com/awards.
Leader in Business Travel
Commitment to Quality and Service
Tripadvisor Travelers’ Choice Awards
In 2020, a total of 2,037 hotels globally across brand portfolios received a Tripadvisor Travelers' Choice Award.
Lodging Partner of the Year, 12th Time
AAA/CAA
Fast Company Award
In 2018, Fast Company honored Best Western® Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category.
Adrian Award Recipient
Best Western received a record 75 Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), continuing its reign as a leader among its competitors.
Travel Weekly Magellan Award Recipient
Best Western received 50 Travel Weekly Magellan Awards, a recognition that honors the best in travel and salutes outstanding travel professionals.
Award Winning Guest Loyalty Program
Top Guest Loyalty Program
Loyalty360 Awards