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About Best Western® Hotels & Resorts

Best Western® Hotels & Resorts is an award-winning global network of hotels located in over 100 countries and territories that is committed to inspiring travel through unique experiences.

Guests can select from 19 unique hotel brands depending on their travel preference with each brand offering its own personality and style. The company’s diverse portfolio of offerings include: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, BW Signature Collection®, @Home by Best WesternSM and Executive Residency by Best Western®, WorldHotels® Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio®.

At the heart of every Best Western brand is the caring spirit shared by hoteliers and their hotel teams across the globe. Best Western hoteliers are united by their deep commitment to delivering exceptional experiences and exceeding guest expectations with each and every stay.

Discover more information about this iconic brand including information on the executive team, who are recognized throughout the industry and beyond for their leadership and vision; the company’s commitment to supporting local charitable efforts around the world; and information for developers interested in adding one of our brands to their portfolio. 

BWH Hotel Group Mission and Vision Statement

Breakthrough Results From An Iconic Brand

Best Western® Hotels and Resorts (BWHR) continues to receive a record number of industry awards and accolades. These awards include Business Travel News (BTN) selecting Best Western as the No. 2 Midscale Hotel Brand in BTN’s 2022 Hotel Brand Survey- which marks the eighth year that BWHR has been ranked at the top by BTN’s readership; and AAA®/CAA®’ has awarded Best Western with the Lodging Partner of the Year award every year since 2008.

In 2022 the brand also achieved high levels of guest satisfaction, as thousands of hotels globally received the coveted Tripadvisor® Travelers’ Choice Award.

Best Western Rewards® (BWR®), Best Western’s guest loyalty program, has also brought home top honors including earning the #2 spot on Newsweek’s list of America’s Best Loyalty Programs 2023, and being named being ranked as a top loyalty program by WalletHub for the six consecutive years.

BWHR has also been recognized as a top employer, being named one of America’s Best Midsize Employers and one of Canada’s Best Employers in 2022. 

BWH Hotel Group Logo

WorldHotels Collectionn Master Brand Logo

WorldHotels Luxury Collection Logo

WorldHotels Elite Collection Logo

WorldHotels Distinctive Collection Logo

WorldHotels Crafted Collection Logo


Best Western Hotels and Resorts Master Logo

Best Western Logo

Vib Logo

Best Western Premier Logo

Sadie by Best Western Logo

BW Signature Collection Logo

Executive Residency by Best Western

Best Western Plus Logo

Aiden by Best Western Logo

BW Premier Collection

GLo Best Western Logo

SureStay Masterbrand logo

SureStay by Best Western Logo

SureStay Plus by Best Western Logo

SureStay Studio by Best Western Logo

SureStay Signature Collection by Best Western Logo