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About Best Western® Hotels & Resorts

Celebrating 75 years of hospitality, Best Western® Hotels & Resorts is an award-winning global network of hotels located in over 100 countries and territories that offers accommodations for all types of travelers.

Guests can select from 18 unique hotel brands: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, Glō®, Executive Residency by Best Western®, Sadie®, Aiden®, BW Premier Collection®, and BW Signature Collection®. Through acquisition, Best Western Hotels & Resorts now also offers WorldHotels® Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises** Independently owned and operated, each brand has its own personality and style, but all share the same commitment to delivering superior customer service, exceptional value and modern amenities.

Discover more information about this iconic brand including information on our executive team, who are recognized throughout the industry and beyond for their leadership and vision; our commitment to supporting local charitable efforts around the world; and information for developers interested in adding a Best Western hotel to their portfolio. 


BWH Hotel Group Mission and Vision Statement

Breakthrough Results From An Iconic Brand

Best Western® Hotels and Resorts (BWHR) continues to receive a record number of industry awards and accolades. These awards include receiving top recognitions from J.D. Power. SureStay Hotel Group® has been ranked No. 1 in the Economy segment in the 2021 North America Hotel Guest Satisfaction Study – marking the second year in a row the brand has ranked No.1; and Best Western Premier has been ranked No. 2 in the Upscale segment in the J.D. Power 2021 North America Hotel Guest Satisfaction Study.

Adding to the brand’s list of recent accomplishments, Business Travel News (BTN) selected Best Western as the No. 1 Midscale Hotel Brand and Best Western Plus as the No. 2 Upper Midscale Hotel Brand in BTN’s 2020 Hotel Brand Survey- which marks the sixth year that BWHR has been ranked at the top by BTN’s readership; and AAA®/CAA®’ has awarded Best Western with the Lodging Partner of the Year award every year since 2008.

In 2020, the brand also achieved its highest levels of guest satisfaction, as 2,037 hotels globally received the coveted Tripadvisor® Travelers’ Choice Award.

Best Western Rewards® (BWR®), Best Western’s guest loyalty program, has also brought home top honors including being named being ranked as a top loyalty program by WalletHub for the four consecutive years.

BWH Hotel Group Logo

WorldHotels Collectionn Master Brand Logo

WorldHotels Luxury Collection Logo

WorldHotels Elite Collection Logo

WorldHotels Distinctive Collection Logo

WorldHotels Crafted Collection Logo


Best Western Hotels and Resorts Master Logo

Best Western Logo

Vib Logo

Best Western Premier Logo

Sadie by Best Western Logo

BW Signature Collection Logo

Executive Residency by Best Western

Best Western Plus Logo

Aiden by Best Western Logo

BW Premier Collection

GLo Best Western Logo

SureStay Masterbrand logo

SureStay by Best Western Logo

SureStay Plus by Best Western Logo

SureStay Studio by Best Western Logo

SureStay Signature Collection by Best Western Logo