The hospitality industry is driven by change, impacted by new technology such as Artificial intelligence, new payment systems (dominance in Mobile), Block Chain, Shared Economy and Internet Gatekeepers. To be well positioned to build a strong return on investment for our member hotels, we created a three-point strategy.
The Darling - Sydney, Australia
Enhancing our capabilities to increase reach by focusing on developing more preferred distribution partnerships and utilizing pay for performance & incentive models to maximize our share
Partnering with best-of-class Customer Relationship Management (CRM) and technology providers to enable cross-regional promotions by sharing guest databases in a noncompetitive way, as well as developing our business data bases to reach more travel agents and meeting buyers.
Driving more inclusions in corporate travel programs globally
Maximizing other marketing partnerships in key markets including close collaboration with our sister company ALHI™ to drive more meeting requests to our member hotel
EASE OF PURCHASE
Building a new e-commerce performance department focused on driving more traffic to our branded websites as well as improving the retail and conversion strategy of each of our member’s sites.
Renaming our GDS master chain code from EW to WW, to leverage the strong reputation of our WW chain code and continue to ensure our rate products stay top of mind at the relevant point of sales with our preferred distribution partners
Clarifying our value proposition through our new brand collections and classifications
Get Noticed—A Refreshed Approach to the Brand
Developing a new dynamic, UX optimized, website for WorldHotels.com
Developing distinctive assets including a refreshed brand and corporate Identity, new trade show booth, and enhanced sales collateral
Continuing to invest in educational Point of Sales activities to maximize fair share with our distribution partners
Enhancing our storytelling and media engagement by partnering with a new, globally recognized, travel-focused Public Relations Agency
"WorldHotels is an extension of our team. We have the same DNA."
Michael Platt | General Manager, Royal Park Hotel, USA