An award-winning interior experience redefines first impressions at Trelleborg’s newest design-led destination
Phoenix, Arizona (May 14, 2026) — WorldHotels, a global brand of independent luxury and lifestyle hotels within the BWH® Hotels portfolio, today announces the addition of Willow in Trelleborg, Sweden, to its WorldHotels™ Crafted collection. Rising sixteen stories above Sweden’s southernmost city, Willow offers a striking example of beauty from the inside out—where bold exterior architecture gives way to an interior experience defined by craftsmanship, warmth and refined design.
Willow has quickly become a talking point in the architectural landscape. Inside, guests are welcomed into a thoughtfully curated world of Art Deco influences, natural materials, and a calming palette of green, turquoise, and honey tones—an interior vision that has already begun to redefine expectations and invite discovery.
Opening on June 1 and now available for bookings on the worldhotels.com website, Willow reflects the WorldHotels Crafted collection’s ethos: hotels with strong identities, creative design and experiences that are deeply connected to place. Located in the heart of Trelleborg, within walking distance of the central station and with convenient access to Malmö, Sturup Airport, and Copenhagen, the hotel is positioned as a new lifestyle-driven destination on Sweden’s southern coast.
“With Willow, we wanted to create more than a hotel—we wanted to create a place that reveals itself layer by layer,” says Farshad Amiri of FAB Group AB, operator of Willow. “The exterior sparks conversation, but it is the interior—designed for comfort, inspiration and connection—that truly defines the guest experience. We invite guests and media alike to step inside and see the contrast for themselves.”
The hotel features 110 spacious rooms and junior suites across ten floors, many with balconies and sweeping sea views, as well as a penthouse suite with a south-facing terrace. A 400-square-meter spa and wellness area on the ninth floor includes indoor and outdoor pools, sauna, steam bath, lounge areas with fireplaces, and expansive terraces overlooking the coastline. Three restaurants, a sky bar, and flexible meeting and event spaces for up to 100 guests further establish Willow as both a leisure and social hub.
“Willow strengthens WorldHotels’ presence in one of Scandinavia’s most dynamic regions,” says Johan Michelson, CEO of BWH Hotels Scandinavia. “It is exactly the type of hotel that belongs in the WorldHotels Crafted collection—experience-driven, design-forward, and unafraid to challenge conventions, while delivering exceptional quality where it matters most.”
Interior design by Stylt Trampoli brings together contemporary comfort and timeless elegance, while the architectural concept integrates a modern high-rise structure with the historic Thelinska Magasinet (1850), creating a layered dialogue between old and new. The result is a hotel that rewards curiosity and reframes the notion of first impressions.
Members of the media are invited to request site visits and guided tours to experience the interior design and guest offering firsthand.
High-resolution images & videos are available here for download.
Guests can browse the full list of hotels and make room reservations online now at worldhotels.com.
Facts About Willow:
About WorldHotels™
WorldHotels is a privately held hotel soft brand within the BWH® Hotels global enterprise. Founded by independent hoteliers dedicated to the art of hospitality, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today’s traveler. The collections include: WorldHotels™ Luxury, WorldHotels™ Elite, WorldHotels™ Crafted and WorldHotels™ Distinctive. For more information visit WorldHotels.com.
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