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WorldHotels™ Crafted Collection Launches in Spain with the Sofraga Palacio in Avila

Phoenix, Arizona (February 27, 2023) – WorldHotels announced today that the Sofraga Palacio has joined the brand as the first Crafted collection hotel in Spain. A new 4-star hotel located in the historical city of Avila, the Sofraga Palacio is part of an extensive restoration to the original 16th century palacio, with a design that retains all the charm and elegance of the original palace, but with every modern comfort and convenience.

“The Sofraga Palacio is an amazing addition to our global portfolio and a perfect property to launch our Crafted collection in Spain,” said Ron Pohl, President of WorldHotels. “Spain is a key market of growth for WorldHotels and we are excited to introduce our valued guests to the stunning Sofraga Palacio hotel.”

The Sofraga Palacio offers 27 high quality, luxurious and unique bedrooms and suites, all with impressive views of the Palacio and surrounding area, with some overlooking the famous Avila Romanic Wall and the Cathedral. Guests are invited to start each day with a full and varied 'a la carte' breakfast or take advantage of a full room service menu. The hotel’s renowned on-site restaurant, Restaurante Sofraga Palacio, harmoniously blends the Romanic wall with modern aesthetics and unites traditional dishes of the region with the most avant-garde flare. Relaxing with a light bite and perfectly paired wine in the hotel’s garden terrace or in front of the first-floor fireplace overlooking the palace grounds is a wonderful way to end a busy day of exploring.

“The WorldHotels brand offers a carefully selected portfolio of first-class, sophisticated and stylish properties, and we are honored to be part of such a distinguished brand,” said Ismael Salgueiro, Hotel Director/General Manager of Sofraga Palacio. “The Sofraga Palacio is a perfect choice for travelers who crave creativity and immersive experiences with the highest standards of service.”

Located just 350 feet from Avila City Hall, the Sofraga Palacio is perfectly situated near popular points of interest, including the Ávila Cathedral, Convent of Saint Teresa, Lienzo Norte Conference and Exhibition Centre, La Viña Garden, Castilla y Leon Tourism Office, Avila Provincial Council and Torreón de los Guzmanes.

“We are thrilled that the new Sofraga Palacio has joined WorldHotels as the first Crafted collection hotel in Spain,” said Wytze Van Den Berg, Vice President of WorldHotels EMEA. “With the addition of Sofraga Palacio to our award-winning loyalty program, WorldHotelsSM Rewards members now have an exciting, new hotel choice for earning and redeeming points in Spain.” 

With a collection of properties in more than 200 iconic destinations worldwide, WorldHotels offers travelers the opportunity for exciting discoveries in the most unexpected places to rediscover any destination they seek. Guests staying at the Sofraga Palacio can enjoy the benefits of leading loyalty program, WorldHotels RewardsSM, where members receive exclusive access and privileges at any of our upscale, independent hotels worldwide. Learn more about WorldHotels Rewards.

Photos of Sofraga Palacio can be viewed and downloaded here.

About WorldHotels Collection

WorldHotels™ Collection is a privately held hotel soft brand within the BWH Hotel Group® global network. Founded by independent hoteliers dedicated to the art of hospitality, and celebrating its 50th year anniversary in 2021, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today’s traveler. The collections include: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. For more information visit