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WorldHotels™ Adds Five Properties to Crafted Collection Portfolio 

The specially curated and immersive collection of independent hotels welcomes five hotels in Scandinavia 

PHOENIX – February 16, 2022 – WorldHotels™ today announced the addition of five new properties to the brand’s newest collection of hotels: WorldHotels Crafted Collection. The Hotel Kung Carl, NOFO Hotel, The Winery Hotel, Hotel Frantz, and Hotel Ruth, all located in Stockholm, Sweden, have joined the exclusive portfolio of WorldHotels Crafted Collection hotels and resorts.

“We launched this new collection less than a year ago and we have already seen tremendous growth and success,” said Larry Cuculic, President and Chief Executive Officer of WorldHotels. “Crafted Collection is quickly becoming one of the most authentic, daring and spirited collections of independent hotels around the globe and we are thrilled to welcome these stunning new properties to our portfolio.”

The WorldHotels Crafted Collection is a new generation of lifestyle hotels for guests who love creativity and who are looking for experiences beyond the ordinary. Whether cool, urban, stylish or chic, the common thread connecting Crafted Collection hotels is that a concept, theme or story underlies the hotel's idea. Here you are met by thoughtful elements in both whole and detail, in the form of beautiful architecture, exciting modern design, history and art.

"The goal of Crafted Collection is to create the leading collection of lifestyle hotels around the world. We are proud to offer Scandinavian hoteliers the opportunity to be part of a group of hotels where creativity, unique experiences and personal service are in focus. We are tapping into a critical trend where today’s travelers seek unique travel experiences and these five new Crafted hotels in Stockholm are no exception," says Johan Michelson, CEO of BWH Hotel Group Scandinavia.

The Hotel Kung Carl

The Hotel Kung Carl, is centrally located in the bustling area of Stureplan, famous for its exclusive stores, fine dining and nightclubs. The hotel, housed in an historic building, offers a welcome respite from the thriving hustle and bustle. Guests can relax in the lobby bar or enjoy a meal in the popular restaurant where the focus is on classic dishes with a modern touch. The hotel's themed rooms offer something to everyone's taste, from Gustavian design featuring antiques and fine art, to modern design and fashionable wallpaper.

NOFO Hotel

Guests at NOFO Hotel find themselves in a beautiful and historic building from 1780 that was orginally built as a brewery. The hotel boasts the personal and original touch of its historic building with eclectic decor that provides a truly boutique experience.The hotel is in the vibrant ”Sofo” neighborhood in central Stockholm within walking distance of Old Town, Slussen and the City.

Hotel Frantz

Hotel Frantz is the house that Master Tailor Frantz Bock built in 1647. Frantz was inspired by his muses and tailored his clients’ garments differently to express who they were, in the same way every guest will be met with care to create a magical and wonderful experience. This personal boutique hotel is located between Karatinahissen and Gotgatsbacken on Sodermalm, in the middle of the classic silhouette of Slussen.

Hotel Ruth

Inspired by the owner’s insatiable appetite for everything that makes life exciting, Hotel Ruth offers equal parts curiosity, warmth and love. The hotel invites guests to share each other's experiences over an exquisite drink in the bar or enjoy excellent cuisine in the dining room.

The Winery Hotel

Sweden's first combined urban winery and boutique hotel, The Winery Hotel features its own in-house wine production and offers a fresh take on accommodation, meeting and dining - with a love of fine wine at its heart.

"Crafted, that is craftsmanship, permeates everything we do at The Winery Hotel,” says Sarah Djerf, Marketing Manager at The Winery Hotel. “From our heart – the winery – where we produce wine from grape to bottle, to the kitchen where the flavors are composed in perfect harmony to the character of the wines. The craftsmanship also follows us into the interior details and the familiar welcome from our vineyard workers. All that together creates the atmosphere that makes our guests feel comfortable, enjoy and return, time and time again."

Other inspiring hotels included in the WorldHotels Crafted Collection around the world include the trendy ACME Hotel in Chicago, which is known for its urban art and playful high-tech elements; Hotel Bijou in San Francisco, which offers a first-class art-deco designed environment; and Arnhem Hotel Haarhuis in the Netherlands, which offers local gastronomic experiences and family service, among many others across the globe.

For more information about WorldHotels Crafted Collection, please visit:


About WorldHotels Collection

WorldHotels™ Collection is a privately held hotel soft brand within the BWH Hotel Group® global network. Founded by independent hoteliers dedicated to the art of hospitality, and celebrating its 50th year anniversary in 2021, WorldHotels offers one of the finest portfolios of independent hotels and resorts around the globe, expertly curated to inspire unique, life enriching experiences that connect people and places. WorldHotels is comprised of four unique collections, each with its own personality and style to appeal to the needs of today’s traveler. The collections include: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. For more information visit