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Guest Loyalty & Full-Service Marketing


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WorldHotelsTM has created thoughtfully curated marketing and loyalty programs intended to provide substantial value to stakeholders and consumers alike.

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WorldHotels RewardsSM: A Proven Global Loyalty Program for Your Guests

Tap into the world’s third largest, award-winning loyalty program with access to more than 50 million rewards customers worldwide.

WorldHotels Rewards brings you closer to your most valuable guests by leveraging an established global rewards program, recognized seven times by US News & World Report as a “Top-Ranked Guest Loyalty Program”.

  • Influence hotel choice - 9 out of 10 travelers pick their hotel based on their previous experiences with and loyalty to a brand.
  • Get access to international, regional and local market promotion opportunities, and a network of global partnerships to build brand awareness and gain exposure among millions of potential customers.
  • Create an enhanced experience with added benefits and earned rewards for your valued guests, building a strong customer lifetime value that delivers a measurable return on investment.
  • Stimulate direct bookings, drive incremental revenue and grow your market share.
  • Generate repeat stays by creating opportunities for guests to experience your property.
  • Successfully compete with large hotel chains and OTAs, through the value of loyalty offers.
  • Leverage targeted Meeting Planners and Corporate Travel programs that allow you to successfully compete with larger hotel chain offers.
  • Take advantage of an internal incentive program for associates, WorldHotels Rewards Innsider, that incentivizes them to sign up new program members.

WorldHotels Rewards Program

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The WorldHotels Brand: A Powerful Multiplier

The WorldHotels brand maximizes your property’s results by providing you with global exposure through its omnichannel brand campaigns (owned, earned and paid). In doing so, WorldHotels reaches out to tens of thousands of potential guests around the world, every day, for you.

By leveraging the WorldHotels brand through their own channels, member hotels benefit from a ‘halo effect’: new customers and guests are more likely to select your property because of their previous trusting and positive relationship with WorldHotels itself or other WorldHotels’ member hotels.

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Rose Yokahama

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Marketing opportunities for all travel segments

WorldHotels’ overall goal is to drive additional revenue for all its member hotels. To this purpose, we have defined and implemented a consistent and varied rate strategy, looking for new opportunities both on a geographic and segment basis and driving business volume in moments of greater need. By participating in WorldHotels campaigns, you’ll:

  • Improve your hotel’s own marketing effectiveness
  • Extend your reach through WorldHotels channels
  • Drive incremental guests/room nights and revenue to your hotel
  • Convert and/or leverage different business segments (business to leisure, weekdays to weekend business, and vice-versa)
  • Target your consumers in a relevant and meaningful way – in the appropriate booking window per channel/per feeder market.
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Participation in WorldHotels brand rates and campaigns are designed to reach a broader range of customers through dedicated sales and marketing activities. The global reach of these campaigns is supported in:

  • Global media opportunities and press releases for publicity in consumer and trade target top tier press
  • Email marketing to a database of over 50 million subscribers
  • Features on
  • Banner ads on point-of-sale market to drive traffic and bookings through
  • Social Media activities across all channels including Facebook, Twitter, Instagram, Weibo WeChat
  • Slots with global Marketing partners such as frequent flyer programs, American Express, Mastercard, Avis, SIXT, AAA/CAA, AARP and many others.
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Marketing Activities