WorldHotels Annual Conference 2018
Together with more than 280 hoteliers, sales representatives and industry experts from all over the world, WorldHotels has kicked-off the year with its 2018 Global Annual Conference.
Frankfurt, 15 February 2018 – Together with more than 280 hoteliers, sales representatives and industry experts from all over the world, WorldHotels has kicked-off the year with its 2018 Global Annual Conference. Under the banner of “The Power of One”, the global group for independent hotels has launched its new approach which is designed to drive more revenue to its member hotels.
During the gathering held at the Hongqiao Jin Jiang Hotel in Shanghai, China from 25th to the 28th of January, Geoff Andrew, WorldHotels’ Chief Executive Officer, gave an outlook on the group’s initiatives for the year. These include WorldHotels’ major rebranding project to develop a more elegant image of the brand, to clarify the brand positioning and to improve the brand awareness. He also presented WorldHotels’ powerful new CRM/loyalty platform “TheList” and the new WorldHotels collections - WorldHotels Luxury, WorldHotels Elite and WorldHotels Distinctive.
WorldHotels is currently making significant investments to enhance its service offerings for independent hotels including the expansion of its global sales and ecommerce force along with new additions to its development team. Josh Lesnick, President & CEO of Associated Luxury Hotels, gave an outlook on the group’s vision and mission for the next years. Associated Luxury Hotels acquired WorldHotels at the beginning of 2017.
Established in 1971, the WorldHotels Annual Conference has become vital to the group’s member hotels by not only providing local and global market travel industry updates and insights into market trends, but also offering opportunities and solutions. Guest speakers at the 2018 conference included French “Spiderman” climber Alain Robert and Nathaniel Estis Green, CEO & Founder of 518.
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